Salt of the earth botanicals from E:Mist
Words Oisin Fogarty Graveson
At CODE we like fragrances. We like quality stuff to treat a man’s skin well. This winter we came across a not so usual suspect. Swedish born, Amsterdam based Eva Elvelin is the mind behind home-brewn cosmetics label e:mist, an unexpected gem.
“Coconut oil is great at hydrating your skin, but it’s messy and greasy and doesn’t sink in that fast. I love mixing natural ingredients. They’re simple to find and get the job done. But if they’re not mixed right it can be complicated.” Eva Elvelin began mixing her own botanicals about a year ago. “Just because it can be made at home doesn’t mean that people do it.”
She had finished training as a yoga teacher in the US, gained an MSc in Nutrition and, with the fond memories of essential oils that had scented her yoga studio, she started to experiment with sprays made out of essential oils and organic ingredients. With that, e:mist was born – small batch, hand mixed botanicals crafted for both the body and the home.
“I have plenty of water in the shower – I don’t need to buy a jar of it with the remnants of a few grains of some kind of nut shell that aren’t doing anything”
Eva’s Scandinavian roots gleam from the simplicity of presentation; the Snöflinga (Swedish for Snowflake) and Tallskog (Pine Forest) sit in minimalist black bottles, ready to scent a room with rose or cedarwood.
But it was the Svart scrub which really caught our attention: a thick mix of activated charcoal, sugar, Siberian fir and mint. “So many scrubs from generic stores have water listed as their first ingredient”, explains Eva as she hands over the scrub. “I have plenty of water in the shower – I don’t need to buy a jar of it with the remnants of a few grains of some kind of nut shell that aren’t doing anything.”
There was plenty of oil, but not a drop of water in sight. Svart is a sugar-based scrub with the consistency of wet sand – like the ‘salt of the earth’, but sweet. Handfuls of ground active charcoal are mixed into the scrub to trap dirt and toxins so the body doesn’t reabsorb them.
The scrub leaves an invigorating tingle and smoky black residue on the skin – mint soaking over the open pores. More importantly, the aromas of using Svart worked to clear the mind in the morning or after a long day.
Eva currently sells e:mist in 14 stores across Holland, including Hutspot, MOOD and Nobody Has to Know. Other than The Netherlands, the only other place they’re found is in two branches of Dr. Denim Gallery in Sweden.