Roll out the blue carpet: Amsterdam Denim Days

Words Oisin Fogarty Graveson  Photography Team Peter Stigter  

Roll Out The Blue Carpet

The countdown has begun, the fourth installment of Amsterdam Denim Days is fast approaching. For our part, we’re about to launch a CODE denim special. Here’s how it’s going to go down at Denim Days.

Future of Denim @ Machinegebouw

Blueprint festival kicks off from 21st-22nd April. with the spotlight falling on the Future of Denim pavilion at Machinegebouw where the latest in denim experimentation is on display.

The innovation laboratory from G-Star RAW presents Raw Research II, led by designer Aitor Throup; the winning capsule collection collabs from Global Denim Awards showcase what the leading denim mills and upcoming designers achieved to at 2016’s awards; and Karlijne Opmeer presents LAB_MADE: a presentation on the possibilities of lab-grown pigments replacing environmentally harmful textile dyeing technologies.

Amsterdam Denim Days

Presented @ Gashouder
Brands, mills and designers flock to share their view on the world of denim. What is unique about Amsterdam Denim Days is that it opens up the manufacturing (business) side up to a consumer audience, while at the same time having brands and vintage denim sellers, selling some of the nicest denims you can lay your hands on.

Turkish denim mill Calik Denim presents 3D Plant Tour. Step inside three-dimensional cinema room, close the curtain and watch as Calik Denim take you through their best sustainable practices.

Lectures @ Het Ketelhuis
Denim Days also features a series of lecturers, and conversations with the likes of HTNK‘s Mariette Hoitink presented by Floortje Dessing, the TV presenter who is also co-owner of Nukuhiva & Kuyichi – an organic, durable denim brand from The Netherlands. Together they’ll be discussing the past, present and future of “sustainable denim”.

Shunji Ohashi – A.K.A. The Denim Ninja – takes us back through the traditions of Japanese Boro – the art of giving old fabrics new life through patchwork and stitching; while Jade Wilting and Walter Vastenouw of Circle Economy talk about the future of “circular denim”.

Amsterdam Denim Days

The city at large
It doesn’t stop at Machinegebouw, Amsterdam is a town painted blue, with a program of events being held at stores and studios throughout the centre of the city.

Tenue de Nîmes transform into a gallery for the event, collaborating with fabric and feeling artist Birgitta de Vos for Indigo on Canvas. In the past, Birgitta founded two brands, Bohemian and Just B, prior to realising her dream of starting sustainable label Clean Cotton. “I studied hypnotherapy, astrology, dreamwork, shamanism in my free time,” says Birgitta, and it’s clear how business and pleasure came together in the art she now creates. “Silent products, pictures, places, books and installations to soothe the soul.”

Apart from our denim issue, at Denim Days we also feature an exhibition of Kristina Fender’s motorcycle imagery. Kristina will be there in person, and all of the works exhibited are for sale.

Photo: Kristina Fender